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Nearly every single damn video that Graham Stephan has posted in the last 5 months have well over 100k views
nearly all of his videos on his second channel, The Graham Stephan Show, not even his main focus, has over 100k views.
And when you see that “bigger” names in the space like Grant Cardone, Valuetainment, Gary Vaynerchuck who have dedicated staffs of camera men, video editors, entire production teams with more subscribers than Graham can barely crack 50k views on their videos
You have to wonder, What is Graham Stephan doing differently?
There’s this myth that to succeed on YouTube you need to post as much as you can, the more content the better
It’s a big fat lie
One of the biggest differences between Graham is that Graham only posts 3 times vs 7
Yet, with less videos, more engagement, more youtube video views, more loyal fans that just keep coming back again and again, faster growth
You’re scrolling through YouTube, you see just another video from Gary Vee.
The video sounds like it’s probably pretty interesting, but you know that if you don’t watch this one, there’s gonna be another one
But then you come across a video from Kurzgesagt, AKA In a Nutshell, and you know that they only posts twice a month
They’ve built so much trust, with you that the moment you see a new video from them, you instantly click and watch all the way through
This is the same thing with Graham Stephan.
You can tell that he’s making videos for the sake of making great, engaging videos just for his audience
When you see a video from him in your newsfeed, you know that if you don’t watch it, there’s not gonna be another one tomorrow
We all want the lambos, the private jets, the mansions, and it’s cool to see people parading those things around on YouTube.
But what’s more relatable? Some guy with his own private jet or penthouse and Bentley?
And we see this to be true with so many other amazing channels out there
Kurzgesagt – In a Nutshell: 9.2 million subs, posts 2 times a month
3Blue1Brown: 2m subs, posts 3-4 times a month
ColdFusion: 1.8m subs, posts once a week
Domain of Science, Learn Engineering, The Closer Look, Vsause, and countless. of other. examples.
LEMMiNO: 3.2 million subs, but get this, posts one video, every 2, to 3, months
Remarkable – Purple Cow
I think this lesson I learned from Seth Godin’s book, Purple Cow
What was remarkable yesterday, is only average today, and mediocre tomorrow.
There were other channels in the same topic as him, but what made his channel remarkable compared to other ones is that he was one of the first to have this authenticity and transparency and humor
When you’re remarkably different, you stand out, you grow faster, people flock to you
I would say that every youtube channel that’s grown super fast was because they were remarkable.
So why is Graham Stephan beating the YouTube algorithm?
His videos are scarce, he puts his audience first, he’s authentic and not trying to put on some mask, but most importantly, his videos were remarkable.
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