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5 Thoughts to “What Separates 7 Figure Dropshippers from Beginners (Facebook Ads 2019)”

  1. Where can I get that hawaiian shirt? 🔥🔥

  2. H G

    Great vid! Only part I’d have to disagree with is the $20 BEP! I have a BEP of $14, but the cheap price makes people by multiple. I’ve also found that cheaper products with smaller margins = cheaper cpp on FB because it’s a super impulse buy. Either way, great vid with loads of value!

  3. C M

    Hey Johnathon – not really sure I understand your framing of doubling down. Even though you spent a few minutes explaining your POV I had a hard time visualizing it being used.
    I get the concept of sticking to what is working – no need to over-complicate it or get distracted by shiny objects. That makes 100% sense to me.
    But lets take the initial example of a campaign (or adset – that term in interchangeable in this example) that is doing good in some country like Albania –
    My thought process would take me here:
    1. "double down" on the campaign by duping it a few times (same budget, slightly higher, and much higher)
    2. If the campaign has been consistent for a decent amount of time, I would consider vertically scaling that campaign (adjusting the original) by like 20% per 48 hours until I start to see it become inconsistent, in which I would reel it back. I've never had the greatest results from this SO FAR, but my experience is pretty limited.
    3. I would dissect the campaign to see what is going so well. If I see that wow, Albania is killing it, I would certainly make a new campaign focused on that area and see if I could exploit it further. Then continue further testing (single variable) to see if I can get it rocking elsewhere (in a different country, placement, interest, etc.). This would be lower budget, but lots of tests.

    I believe this #3 is what you would refer to as "testing" it further. And yeah, that would be a lower budget (dunno about 10%, but I can see that as a loose rule). My big questions would then be:
    A. Would that 90% of the budget then be allocated specifically to the #1 & #2 above or am I missing your point entirely?
    B. Overall, how do you suggest doubling down?
    C. Maybe I am confusing TIME with BUDGET as well. #1 & 2 are quick to implement and adjust but should focus on the bulk of the budget sense it is working (low time, big budget). #3 is where more critical thinking, comparing, etc. can come into play, but at lower budgets until it is validated (big time, low budget). Does that seem accurate?

    Cheers, I appreciate the content!

  4. I certainly did enjoy this one. Thanks for taking the time to put this out Johnathon.

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