Tip 5: How Word Of Mouth Works | Digital Marketing Tips | Social Media | Content Creation

Tip 5: How Word Of Mouth Works | Digital Marketing Tips | Social Media | Content Creation



A longer video than usual but that’s only because I use several examples to explain Word-Of-Mouth. You can use any of these tried & tested examples or come up with something new but keep reading to know why Word-Of-Mouth is so important.

Forbes mentioned that 92% of consumers believe recommendations from friends and family over all forms of advertising, yet only 6% use this technique of word-of-mouth.

Even though it is an intangible marketing technique there are ways to utilize it on multiple social media platforms. There is a scientific reason behind the effectiveness of word-of-mouth which allows it to be extremely useful on Instagram, Facebook, LinkedIn, or more.

Top benefits of Word-Of-Mouth
-Personal
-Trusted
-Inexpensive
-Long term Value
– Creates emotion
– Authentic

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Videos to watch along with WOM:
Tip 3: Language (The correct words helps alleviate the effect of WOM)
https://www.youtube.com/watch?v=lOGzZJFiirI&t=115s

Tip 6: UGC
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Forbes Article: forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/#4387273754a8
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Additional Readings:
https://www.bigcommerce.com/blog/word-of-mouth-marketing/#why-care-about-word-of-mouth-marketing

https://econsultancy.com/brands-succeed-word-of-mouth-marketing/

https://www.yotpo.com/blog/word-of-mouth-marketing/
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Social Media Platforms Mentioned: Instagram Facebook
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Instagram: https://www.instagram.com/devika_maheshwari/?hl=en

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3 Thoughts to “Tip 5: How Word Of Mouth Works | Digital Marketing Tips | Social Media | Content Creation”

  1. Hi Devika, just saw your 5th video on word of mouth marketing. First of all, kudos to you for such an amazing content and knowledge on digital marketing. You’re doing really great.

    Here are some of the loop holes that I found personally in word of mouth marketing-

    •limited audience
    •spread very slowly
    •negative feedback (most imp)
    •tracking issue

    How do you manage all these if you’re completely relying on word of mouth marketing and aiming for something big?

    Do let me know of what you feel about the same.

    Thankyou.

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