Tip 4: Unexpected Patterns In Marketing| Digital Marketing Tips | Content Creation | Social Media

Tip 4: Unexpected Patterns In Marketing| Digital Marketing Tips | Content Creation | Social Media



A friend suddenly tripping, you getting a job out of the blue, or a wardrobe malfunction happening, these are all moments that you would never forget about and why is that?

Knowing what’s going to happen next creates expectations in your head, it keeps the element of surprise away and leads to immense boredom. So, how do you defeat this?

Unexpected Patterns: It’s a way to break the pattern in your audience head, it’s a way to do something unique & different, it’s a way to make your customers remember who your brand is and what products are you offering.

This video gives you a small hypothetical example of what an unexpected pattern is. It’s a marketing technique that requires you to think out of the box but is very impactful.

Everyday marketing techniques and irrelevant ads are flooding all our social media channels so how do we create something that stands out and leads to more engagement and more shares.

So, look into your brand, look into what platforms you are on (watch my previous videos), understand how you can take over social media with a different approach and if you come up with something great do share it with us as well.

Looking forward to your viral social media clip!
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Tip 2: https://youtu.be/fGwcOywdVUE
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Additional Readings:
https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/

https://hbr.org/2013/05/surprise-is-still-the-most-powerful

https://www.sendible.com/insights/disruptive-marketing-tips
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Example: London Fashion Week, Nip Slip
Social Media Platforms Mentioned: Instagram (IGTV), WhatsApp
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Instagram: @devika_maheshwari

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