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Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this video, I’ll tell you why 80% of businesses want to have a chatbot by 2020 and how you can build yours. I’ll go over some of the best chatbot services, and the one I personally use.
Facebook Messenger ads are changing advertising by offering real time engagement. Messenger marketing is very similar to email marketing, but offers real time engagement that email doesn’t. Staying native to the Messenger platform also means that people are more likely to engage in the first place. Done correctly, Messenger ads make your business feel more accessible.
Messenger ads can be run inside of Facebook Ads Manager by selecting that placement on the platform. You can choose to run chat ads, banner style ads in Messenger, or click-to-Messenger ads in the feed. Each of those offers unique pros and cons, but sponsored messages are typically the best for social media marketing agencies.
Chatbot services like ManyChat gives you the ability to create a voice for your business that can interact with your customers. These bots are like more complex email sequences, which can drive engagement by responding to the customer automatically. In this video, I’ll go over a few examples of chatbots that major companies have succeeded with.
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