Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.




Price: $12.99
(as of Oct 09,2019 09:40:31 UTC – Details)

“This book is an excellent playbook for all marketers – from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!”
Jay McBain

Principal Analyst, Global Channels

Forrester Research
“To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today’s world of digital marketing. This is a must-read book for my team.”
Meaghan Sullivan

Vice President, Global Channel Marketing

“Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job putting together a resource for all experience levels.”
Guy Arama

Vice President, Global Channel Marketing



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