OPTIMAL FB Ads Campaign Structure | Facebook Ads Scaling Guide (Updated 2020)

OPTIMAL FB Ads Campaign Structure | Facebook Ads Scaling Guide (Updated 2020)



This video shows the BEST way to structure your Facebook Ad Account in 2020.

0:00 Introduction
0:39 3 FB Ads Best Practices
1:45 TOF #1: Interest CBO
2:21 TOF #2: Low-intent LAA CBO
3:00 TOF #3: High-intent LAA CBO
4:30 Top of funnel Exclusions
5:25 Middle of Funnel CBO
6:13 Bottom of Funnel CBO

We’re going to be using a 5 CBO campaign structure.
3 Top of funnel campaigns
1 Middle of funnel campaign
1 Bottom of funnel campaign

Top of funnel traffic is the very first touchpoint for the customer. Top of funnel campaigns take cold traffic (people who have never seen your brand) and try to push them further down the sales funnel.

Middle of funnel refers to the stage in the customer’s journey where they know about your brand and have taken some sort of action (3 second video view, page like) but only enough to show slight interest.

Bottom of funnel means that a customer has already engaged with your brand and has completed some action that exhibits buyer-intent (watch 95% of an ad, added the product to your cart). These people are READY to purchase… you just gotta serve them an ad!

Some other pro-tips:
– Make sure you have at least 2 copies, 2 videos and an image in each ad set. This allows your ad set to hit as many smaller segments of audience pools within the larger ad set audience.
– The budget for Prospecting (TOF) vs Retargeting (MOF/BOF) campaigns should be around 70:30 ratio of ad spend
– You can also test another campaign with simply a Broad, no interest campaign. These low key rip as well!
– Recommended budget for the campaign structure in this video is at least $400/ day in ad spend
– Works for both dropshipping and DTC/D2C ecom brands

Thank you guys for watching, hope everyone learned something through this tutorial. Facebook ads is honestly not THAT complex when you understand it, but it’s a process. Subscribe to my channel for more educational content surrounding Shopify, Dropshipping, Ecommerce, Brand-building, and MORE!

LET’S CONNECT πŸ’―
NAME: Dave Nash
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⭐ Blog posts (informational) πŸ‘‰ https://www.davenash.co/

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32 Thoughts to “OPTIMAL FB Ads Campaign Structure | Facebook Ads Scaling Guide (Updated 2020)”

  1. amazing bro, im looking on my campaigns what are working well nd see those points on them, very precise and accurate content πŸ”₯πŸ”₯πŸ”₯ much love

  2. Thanks again for the sauce!

    When you make new ad creatives, how do you work them into the campaign structure after you've set this up and it's been running it for a while. Do you add them into the same campaigns, or do you create new ones, or ?

  3. Awesome. At how many purchases would you recommend getting into LAAs?

  4. When you say "Make sure you have at least 2 copies, 2 videos and an image in each ad set…" What do you mean by 2 copies?

  5. How do you scale the CBOs, 20% up the budget daily?

  6. Perfect! Thank you so much! thanks for share!

  7. Great video ! What size should Bottom of Funnel audiences be before you turn on the ad?

  8. Hey bro awesome video where's the discord link?

  9. Super valuable!
    When creating the Video Views LAA's: do you use the last 365 days, or do you use another time span?

    We've seen great results with 365 days, but might be worth testing a shorter time span.

  10. Nice vid Dave and nice Discord server πŸ˜‰ Btw I have a question: What happens if the CBO interest is going OK and I want to turn off 1 adset(1interest), will it affect the overall performance of the CBO? Thanks broπŸ’Œ

  11. Do you not split countries into different campaigns? or is that how you get such high audience numbers?

  12. ey @dave value,
    do you mean with LLA 0-10%:
    1%,1-2%,2-3%,…
    or just one: 0-10%, like the biggest you can get?
    btw awesome video, keep going!πŸ€‘

  13. I always get a little excited when I see a new video out, keep up the good work!

  14. Thanks for the value.
    so about budgeting..
    Will MOF campaign have 50% budget of total cold campaigns?
    and BOF have 10%?

  15. Unbelievable Value thank you for the tips Dave!

  16. great video!!!! never thought of exclusions gonna try it out

  17. blessed w/ dave's content hands together emoji

  18. this was fireeeee bro never seen so much detailed value

  19. How many purchasers needed to create an audience based on them?

  20. Yooo, sick info! Thx very much!

  21. I NEED to scale my store so I can have an apartment like this!! Thanks breh

  22. I only see bags with my man πŸ’°πŸ’°πŸ’°

  23. stop sleeping on Dave Value πŸ’£every video

  24. πŸ’°πŸ’°πŸ’°πŸ’°πŸ’°

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