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Indie Game Marketing with Zero Budget!

Indie Game Marketing with Zero Budget!

Video game marketing can be tough at the best of times – but what if you have zero budget to spend? This video will review the best ways to market and promote your indie video game without spending any money. We’ll review how to build an audience, how to turn that audience into evangelists, and then how to communicate with them about your game.

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23 thoughts on “Indie Game Marketing with Zero Budget!

  1. Check out Ask GameDev on Discord! @ https://discord.gg/N55Z8NN

    Thanks for watching everyone! Let us know in the comments if you have ever worked on a shoestring budget to market your game and if you have any tips for our community!
    For more Ask Gamedev content on this topic, watch 7 Indie Game Marketing Mistakes to Avoid!

  2. Thanks for the advice! Will definitely take inspiration from this video 😎


  4. TL;DW: "You should have already created an audience by doing a different thing."

    I mean, I'm sure that would have been effective…

  5. Awesome ideas! I'm not a game dev but I help them (marketing strategist) and I see a lot of similar approaches here. Good stuff!

  6. Hey everyone! I'm Brian from RareSloth and we have been working full-time on King Rabbit for several years! http://www.kingrabbit.co let me know if you have any questions for us. <3

  7. Great video! Actually I'm uploading videos and posting on twitter but this week i have some bad feeling because i abandoned for a little.

    But not anymore 😀

  8. If any unreal engine game developers here? If you are interested in game development. Contact me I am making a team for my project. Reply to this comment.

  9. P

    How can 1 person make fps game like this

  10. This video is really fantastic, it explains very interesting things that you can't find easily on the internet and above all it is explained very, very well. I love the simple format consisting of images and videos that represent the "context" of the speech.

    In theory I understood everything about this video well or badly, but in practice I have some doubts.

    1. If I understand correctly, in the first phase it is necessary to identify the target and the type of user and then start interacting at 360 ° with that target of people and thus grow the followers on the social networks most frequented by the target? Or just one of them?

    2. Does this process necessarily have to be linked to a person's identity? Or can it also be on behalf of a team?

    3. If it can be on behalf of a team, what would the differences be? #gamedev

  11. Thanks for video! I am sure as many would agree, a video on how to identify a target audience for your game/product would be greatly appreciated.

  12. I've made a game for anime lovers! Check this out guys! It is a Trivia games and very challenging!
    Download link: https://play.google.com/store/apps/details?id=com.LazyOrc.GuessTheAnimeCharacter

  13. What about mobile games ? You can't make a lets play video for hyper casual mobile game, i think i have to choose a publisher for my mobile games.

  14. Thank you so much for the info. This video was great and has made me feel more confident about my upcoming game release. You got yourself a subscriber!

  15. I'm doing a suspense/horror game with a friend, if you want to
    support us and know how development is going, I leave you my twitter and our indie studio twitter.

  16. You sound like the guy from the Infographics Show

  17. Thank you for the video. It’s been quite the help. I’ve been working on a mobile game for iOS called Solar Idle. Every week I get new ideas for add ins. So the majority of the time is has weekly updates. If you have some spare time please take a look at it. https://apps.apple.com/us/app/solar-idle/id1510191527

  18. Thank you for making this video, it has some very useful tips that I'll definitely use to promote my game, and Michelin is a good example of a company doing self-promotion very well!
    I just released my first game, Scary Table Tennis, on the Google Play Store: https://play.google.com/store/apps/details?id=com.TripleTapEntertainment.ScaryTableTennis
    It's basically a clone of Pong, but with a twist: it has a jumpscare! When the player reaches 8 points, a creepy doll face pops up and screams. I'd love to get some feedback on how scary it really is, it'd be a great way to prank a family member and lift your spirits during quarantine!

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