How Voice Assistants Will Change Brand Perceptions

How Voice Assistants Will Change Brand Perceptions



The difference between asking Alexa to order you a “cheeseburger” and a “big mac” very different in the world of voice search. If your brand does not stand out against your competition, consumers will quickly leave you in the past as technology changes how we do things like ordering food.

This video is from Gary Vaynerchuk’s IFA Keynote on February 25, 2019. Check out the full keynote here: https://www.youtube.com/watch?v=rvsyUs9UDm8


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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

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12 Thoughts to “How Voice Assistants Will Change Brand Perceptions”

  1. I wonder what it means for other language users.

  2. Gary fucking hate Sally 😂😂😂. But no joke tho. Thank you for inspiring me everyday

  3. I believe in Gary but i think voice still has some time to take over !

  4. ‘Sally’ copped it again 😂😂

  5. Thx Gary. I'm taking action on this.

  6. thanks for the voice content gary and team!!!!

  7. 8:29 to 9:28 just went above my head…. I didn't understand that….can anyone explain?!!!!

  8. Makes total sense, but i just can't get my peeps attention regarding this!

  9. Please do a show with Dan Pena

  10. I don't want to go now On your perspective. Because My focus is now only On My Photoshop learning channel. In the future, if I start my Business then maybe I will be going to agree with you.

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