How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy

How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy



How To Repurpose Your Blog Content For Social Media // Creating social media content is hard, right? What are people going to like? What do they want to see? Well, it doesn’t have to be.

RESOURCES & LINKS:
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Does Repurposing Content Work? Here’s a Data Driven Answer [article]: https://neilpatel.com/blog/does-repurposing-content-work-heres-a-data-driven-answer/

Content Repurposing: What’s Old is New Again [article]: https://neilpatel.com/blog/content-repurposing-whats-old-is-new-again/
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What do you think I do?

I barely create new content for social media.

Every once in a while I do, but in most cases I repurpose it.

That’s how you become more efficient, and you get the most from your marketing investment.

So let’s start off with the first tip.

When you release a blog post, I want you to share on all your social channels.

I’m talking about Twitter, Facebook, LinkedIn, Instagram.

You can even do a story on Instagram and tell people to swipe up to go and head over to your blog and read that blog content.

That’s how you repurpose content.

That’s the easiest way.

The second tip I have for you is taking that blog content and also post the text base of that content on the social profiles.

So after you share the content, which was in step one, the second step, a week later you can take that whole article and upload it, and put it on Facebook, put it on LinkedIn.

By sharing away you’ll notice that you’ll get all this engagement all over again just on these social profiles.

It’s an easy thing to do.

The third tip I have for you, and the third strategy, this one works really well, as well.

Take that blog content and cut it up into chunks.

You can take little chunks and quotes and put them on LinkedIn, put them on Facebook, put them on Instagram.

Heck, you can even turn ’em into an image.

You can pay someone on Fiverr to take 50 quotes, pay ’em 10 bucks or $5, they’ll turn them into an image and you can start uploading ’em to all these social profiles ’cause everyone loves image-based quotes.

That’s a great way to repurpose your content leveraging what I call micro-content, in which you’re taking big pieces of content that you have and cutting up into small pieces of chunks and posting them everywhere to see how they do.

The next thing I want you to do is take your blog content and create videos from it.

Just bust out your phone.

It doesn’t have to be anything crazy.

You don’t have to go into a studio like me.

Bust it out, film yourself talking about the same thing that you already talked about in your text-based content and upload it as video, because you know what, LinkedIn, Instagram, YouTube, Facebook, they all prefer video over text.

Well, with YouTube they only prefer video over text, but you get the point.

By showing video-based content, you’re going to get extra traffic that you wouldn’t have if you just created text-based content.

And last but not least, repost your content at least once a year.

Take that content that’s already done well at least once a year.

I’ve even done it once a quarter.

Heck, I’ve even tried doing it three times within 24 hours.

Some social sites like Twitter, that works.

Other social sites like Facebook hate that.

But when you repost at least once a year, you’ll get more juice from that same piece of content.

That allows you to get more traffic without creating new content.

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25 Thoughts to “How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy”

  1. How many of you create new content just for social media? If you do, leave a comment below with "yes". If you don't, leave a comment below with "no"

  2. About to Hit 1K a day 🤑 your Course is the best gift I have ever gotten

  3. Definitely make new content for social

  4. Hi, Neil! I watched almost all your videos, I am bloggers and struggling to drive traffic. It has been 3 years since I started my blog but still struggling.
    However, I do not create content just for social media but after watching your videos I will focus on this.
    Your blog posts and videos motivated me a lot, I am damn sure that I will get success with my blog.

    Thanks,
    Ravi Dixit

  5. @Neil Patel sir I have one question regarding google SERP. Suppose my website is ranking on 19th position. but in between there are 9 videos and 5 images so now what is the position of my website should I count? if I include videos and images then my website is ranking on 19th position & if I exclude videos and images my website position on 5th position. which should I keep? this type of question is asked by my clients. if exclude videos and images that mean I am in top 10

  6. Neil, do you have SEO training course? I can't see it on your website.
    You are the best of the best.

  7. Hey neil

    You should use subtitles in your videos

  8. What really impresses me about you is how you place your cta at the beginning and ending of anything naturally!
    Content and tips are great as always!

  9. Hi Neil, Will it help SEO to use <strong> tags? or that was in the past and now better not to used?

  10. Thanks for the tips. 😃

  11. Thank you, this will be important to my progress. Love it!

  12. No we dont know how to write a content and cant afford cost

  13. Sometimes yes sometimes no. A mix of new and repurpose

  14. Honestly, we were repurposing from way back and then stopped because we're video first and the social platforms (except YouTube) weren't showcasing video. Now that video is in vogue, we are re-starting our repurposing strategy.

  15. For those reading the comments here, regarding tip 4 (creating video content from blog posts) there are ways to at least partially automate this process. Lumen5 and InVideo (currently on Appsumo) are two that I know of that will take a blog post and create a video from it. Odds are it won't be perfect, you'll have to tweak it some, but I've found it's much faster than doing it on my own. The best part of these two services is that they generate titles and text within the video so if it auto-plays on Facebook but muted the viewer still sees text content that might pique their interest enough to click through.

  16. No i don't . Even i repurpose it.

  17. Sir you are great 😊😊

  18. Here me again. Thank you for wonderful tips.

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