People are going to be upset and call you a sellout when you decide you want to make a pivot in the direction you want to go professionally. When Gary decided to do less wine content, 80% of his community called him a “sellout” and to “stay in his lane” because they only knew him as a wine personality. He may have lost a fair amount of his wine audience when pivoting, but he was able to rebuild an even bigger audience by changing the direction of his content.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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Main YouTube: http://youtube.com/c/garyvee
Wine Library: http://winelibrary.com