How to Rebuild Your Audience When You Start Over

How to Rebuild Your Audience When You Start Over

People are going to be upset and call you a sellout when you decide you want to make a pivot in the direction you want to go professionally. When Gary decided to do less wine content, 80% of his community called him a “sellout” and to “stay in his lane” because they only knew him as a wine personality. He may have lost a fair amount of his wine audience when pivoting, but he was able to rebuild an even bigger audience by changing the direction of his content.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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17 Thoughts to “How to Rebuild Your Audience When You Start Over”

  1. You have to do life your way, if your priorities change people will call you names because they're jealous because they can't change. You do you and see what happens in a decade when you actually devote yourself to a passion full time. Also always remember, you're awesome and no one can tell you how to think about yourself. Cheers

  2. This is great but I wish they had mics so we can hear them.

  3. Love the new audio tag Gary 😎👊🏽

  4. Always happy to see a Gary Vee video Makes me want to push to make better consistent content even more!

  5. Solid GOLD. This is exactly what I did too — did the work for free for people to show I knew what I was talking about. (I call those the Days of Ramen.)

    Jumping on Twitter now to strike up a Q&A session to answer what my audience is directly asking rather than address comments on other people's platforms.

    Execute, execute, execute.

  6. Gary, I absolutely love your content and tell everyone about it but can you please put captions on your videos. In my breaks going from client to client, it's usually hours away and I'm in the car with someone else so I can have no audio. I usually watch the majority of your videos without audio and I just read the captions in the car.

  7. Thanks you so much Gary VEEEEEE you’re the best 🧡💜💛🧡💜💛

  8. Thank you for sharing this for free. I am sure you are helping a lot of people out. I began making videos about habits because of your inspiration and advice.

  9. The internet has so much available opportunity where people are able to earn extra revenue by simply providing valuable content, services and/or products. This incredible practice helped me gain over 10k YouTube subscribers, became a local celebrity in my town here in south Florida, monthly brand deals and signed with a PR marketing firm. This is truly the best time to become an entrepreneur. Good luck on your journey. Happy Holidays😊🙌🏾

  10. At the end of the day, they don’t know you and can’t tell you what to focus on. Make your own decisions based off self awareness. Circulate the content that comes from reactions to your decision that will bring positive ROE.

  11. Yeah. I had a successful carpentry business before I started investing in Real estate and now I started my YouTube channel. It’s still not easy to start over, but you have a lot more knowledge now and can move faster

  12. Big audience takes a while to build !! Gary has helped my business and my YouTube channel !! 👍💪👦🏻🙏💯✅✅😃

  13. I don’t know if I like more about Gary that he is so direct,

    Or just do not care what people think about him!

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