How to Analyze Your Facebook Ad Results: 7 Metrics to Track

How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Spend, Purchase Conversion Value, Cost per Purchase, Earnings per Lead or Click, Number of Leads or Clicks, Cost per Lead, and Click-Through Rate.

You’ll learn what each metric represents, how to calculate it, and where to find the reporting data you need in Facebook Ads Manager.

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15 Thoughts to “How to Analyze Your Facebook Ad Results: 7 Metrics to Track”

  1. The number 3 is flawed. You aren't taking the prime cost of the product into account, which could actually lead you to losing money.

  2. Thank you so much! Support this

  3. Thank you very much for this video. I cannot begin to tell you how informative and helpful this video is. Definitely worth a watch everyone!

  4. Oh my gosh! Thank you so much for this info, I’ve seen so many videos and I love the way you break down this information! I started up my shopify store and whats been holding me back is “FBOOK ADS” cause I have no idea on how to use that platform but you definitely provided me w great information! Thank you!! DEFINITELY SUBSCRIBED

  5. Hi , can you calculate ROAS if the objective wasn't sales? For example just traffic or applications?
    how can we do it?

  6. This is a great video! huge help for me. Thaks a lot

  7. Omg.. this video was so perfect!

  8. Hi there, great video!! You mentioned a link to another video with 3 reports but the link wasn't given–can you share that please?

  9. that was a fine counting hints

  10. Hi amanda, can you please tell me how long does it take until facebook reactivates your account after they've appealed a decision in your favor?? Its been more than 3 days and im not even sure that they will reactivate it.

    This is the email they replied to me with:

    Hi Russel,

    We reviewed the business account again and determined that access to advertising was incorrectly disabled. Any of its Ad accounts or Ads that were affected will return to their previous status.

    We apologize for any inconvenience.


  11. Happy New Year! Do these metrics also count when it is a boosted post?

  12. Hi Amanda. Thanks for sharing such valuable content. I remember learning a lot from a podcast episode you participated 🙂
    About the 1.5% CTR "threshold", do you consider it for both cold and hot traffic?
    Thanks again!

  13. Thank you very much for this awesome video, very valuable for me, thanks a lot and happy new year 2020 to all Social media examiner team

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