I have a method to determine how much I should spend on Facebook ads. It includes keeping an eye on EPC (earnings per click) as I test about 20 ad creatives.
This might take, for example, $500 of my Facebook advertising budget and it’s the required initial step to determine if the offer is worthwhile and whether any ad creatives will convert. Then, I double down when I spot potential. Otherwise, I kill my ad creatives and move on.
This is a great video on Facebook ads for beginners, and it should help give you an idea of Facebook ads cost per day.
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00:07 – Introduction to O2C
01:03 – leaving Bing for Facebook
01:57 – biggest spending mistake
02:22 – thinking process
02:30 – EPC (a preliminary indicator)
03:14 – EXAMPLE 1
03:55 – your first $500 run
04:13 – test 20 ad creatives
04:28 – when to kill the ad creative test
05:26 – is the offer worthwhile?
07:07 – double down when you spot potential
08:07 – benchmarks to observe
08:45 – EXAMPLE 2
09:15 – spending threshold
10:47 – advance your skills
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Offer Testing Process: https://www.youtube.com/watch?v=ASEFPkM_-6k
How To Go Full-Time in Affiliate Marketing: https://www.youtube.com/watch?v=7YjpOSP5_pw
Scaling to $10k/day: https://www.youtube.com/watch?v=6TI5ttVF7J0
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