Google Ads vs Facebook Ads – Which Is Better?! Where Should You Start?! (in 2020)

Google Ads vs Facebook Ads - Which Is Better?! Where Should You Start?! (in 2020)

Google Ads (formerly known as Google AdWords) and Facebook Ads are the two biggest advertising platforms today.

So, when it is time to spend your advertising dollars, it is common to wonder which is the better platform between google ads vs facebook ads.

and not just better in general:
which is better for your specific business
Which is better for your specific budget
Which is better for you to start with

And because we manage over 50 million dollars in annual ad spend across both platforms for our small business clients and are Facebook and Google partners, we get asked these questions a lot.

So today, once and for all, I am going to declare a victor and explain to you whether google ads or facebook ads is the right platform for YOU and YOUR BUSINESS.

If you are new to either platform, it can be a daunting task to even navigate the platforms and become an expert at both.

If you are an expert already, you likely want to advertise everywhere but don’t have an unlimited budget and don’t want to spread your advertising dollars too thin.

The good news is that whether you are an expert or just getting started, this video will help you make an extremely easy decision in this debate.

Video Outline:

Intro: (0:00)
Round 1 – Audience Size: (2:25)
Round 2 – Buying Intent : (4:38)
Round 3 – Cost: (6:33)
Round 4 – Ad Types: (8:45)
Round 5 – Ease of Scaling: (11:52)
Google Ads vs Facebook Ads Winner: (14:04)
5 Questions to Help You Choose – 2018: (14:22)

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// LYFE Marketing

We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website:


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8 Thoughts to “Google Ads vs Facebook Ads – Which Is Better?! Where Should You Start?! (in 2020)”

  1. Great video and brilliantly explained. Thanks!

  2. Hello, my name is Sebastian and I am from Sweden…
    I am planning to start my first smma business but I need someone that could give me tips about how to do things properly.
    Therefore I wonder if you can answer some questions
    How can I achieve the most as a one-man team?
    What can I do to attract clients even if my experience is limited?
    How should I sell my service? And what guidelines should I have for pricing the service?

  3. Great video! Superb explanations of the key variations … one clarification … you mention TOP & BOTTOM of the funnel audiences … what did you mean by that or can you direct me to a video of yours that clarifies this topic? Again, wonderful video.

  4. Another great video!! Love how you set the stage in the beginning.

  5. Such a great video, loved the intro. And the material is very sound.

  6. The most common question of all time! Thanks for sharing LYFE, this is bomb

  7. Very insightful! A great break down of the two advertising giants. Thanks for sharing!

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