Choosing images and writing copy for your ads can be a challenge at the best of times and it’s getting all the more difficult with higher advertiser competition and stricter advertising policies.
Of course, we all want to be unique and ensure our ads get attention for the right reasons, but as with any advertising medium, it is worth checking out your competitors’ ads and even the ads of unrelated businesses.
In April 2018 Facebook introduced the Info and Ads tab on each Facebook page so anyone could see the ads associated with that page. Recently they made it even easier with their Ad Library where you can now search by page name, organisation or topic.
I personally find it very interesting to see the image style that other advertisers are using, even if I often don’t agree with their strategy.
And if someone successful has an ad running for quite a long time then it could indicate that it is working well for them, so it’s worth taking note!
Either way, it is a useful way to get some inspiration and ideas, but just remember what’s working for them (and their audiences) won’t always work for you. You will just have test it out!