The exchange of goods for an agreed sum of money. or The commercial processes involved in promoting and selling and distributing a product or service.
Types of Marketing
– Publishing content in different forms to build brand awareness and nurture relationships with customers. Content marketing is usually thought of as a type of digital marketing but it can also take place offline. Examples of content marketing include blogs, posts on social media, infographics, and video.
#Search engine optimization
– Commonly known as #SEO, this is the process of optimizing the #content on your website to make it more visible to search engines and attract more traffic from searches.
#Search engine marketing
– Also known as pay-per-click or #PPC, with this type of marketing businesses pay to have a link to their site placed in a prominent position on search engine result pages
#Social media marketing
– Using social networks like Facebook, Instagram, and Twitter to build relationships with existing customers and reach a wider audience through digital word-of-mouth.
– Sending regular email communications to users who have signed up to your list to build relationships and drive sales.
– Contacting existing or potential customers after they have already had an interaction with your brand to get them to come back or convert into a sale. For example, placing an advert on their Facebook feed of a particular product they’ve looked at on your site.
– Using individuals with a high profile and many followers on social network channels to promote your product or service.
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