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Facebook advertising is changing and one of the most notable changes is the ability to target people who have already engaged with your business with retargeting ads.
Facebook retargeting is one of the best retargeting strategies. create Facebook retargeting audiences, which are also known as custom audiences, website visitors, offline events, app activity, Facebook and Instagram page engagement, video engagement, and more.
You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close.
Website visitors who are retargeted with display ads are more likely to convert by 60%
The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad
40% of consumers say that they would likely become repeat buyers after a personalized shopping experience with a particular company
How to Run a Facebook Re-marketing Campaign
Here are the steps by step guide video
Tutorials Details – Explained in the video with more details
1. Visit Facebook ads manager
2. Open Event manager
3. Setup up event for a website
4. Setup custom audience for website & offline event
5. How to target the custom audience on facebook ads objective