Facebook Ads For Music Artists | Pre-Release Music Marketing

Facebook Ads For Music Artists | Pre-Release Music Marketing



Are Facebook ads for music artists? YES! In this video i’ll show you how you can use Facebook and Instagram ads to promote an upcoming single.

Facebook and Instagram ads are an incredibly powerful tool for music artists, musicians, and music producers. Many artists shy away from them because they cost money, and there is kind fo a steep learning curve. I’ve spent a few years and thousands of dollars testing every music marketing tactic I could find, and i’ve also gone through about a dozen music marketing and Facebook ads course I could find.

In this video I show you how to create an ad in Facebook ads, exactly who to target and why i’m targeting them, I show you the ads, and I show you the various optimizations I make along the way. Keep in mind this is for a pre-release promotion strategy, but I use these exact same tactics when I get to the actual campaign I use for release day and beyond.

This video is part of a music marketing series where I document the marketing process behind my upcoming single ‘You’, check out the rest of the videos here: https://www.youtube.com/playlist?list=PLZM8P5xQw3RY_Bkbhl7uOiRDLwVgTR5Lg

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#MusicMarketing #MusicPromotion #FacebookAds #FacebookMusic

The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel for no additional cost to you πŸ™‚

Video Gear I Use:
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Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
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Adobe Premiere Pro, Full Creator Cloud Suite

Music Gear I Use:
Computer: iMac 2019, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev

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20 Thoughts to “Facebook Ads For Music Artists | Pre-Release Music Marketing”

  1. I know this was a MASSIVE amount of information. Please ask questions in the comments – i'll be responding to every single one either in the next video or in a reply. I hope you got a lot out of this!

  2. Superb content!! Thanks for sharing these great tips!
    I just released my new song "All A Big Mistake"
    Checkout on my channel πŸ˜‰

  3. Thanks Andrew that was very helpful! I was wondering, do you think it is a good time to run ads with all this covid situation?

    Also, what is the goal of the "negative" ad set that you are creating? I didnt really get that…
    Thanks for your videos!

  4. how about making a post on fb, clicking boost and setting the audience and settings there? Instead of having to deal with all this stuff…

  5. I see you do a lot of facebook ads for music, but do you use Instagram ads for your music too?

  6. Im here again! I tried out and its working! Awesome! My crowd is growing. Thanks a lot Andrew! πŸ™πŸ»πŸ™πŸ»

  7. Hey Andrew, you have mentioned that your ad video is not overproduced, is that a marketing strategy in general or you do that because of the audience you are trying to target? Would you say is not recommended to use a youtube video of your song and use it for your ad campaign and instead create a simple video specifically for that campaign? Thanks man

  8. turn the music down or off please

  9. Thanks a lot man, really helped me out!

  10. Can you further explain why you make an ad that’s in an ad

  11. Hey bro do you have any tips for YouTube ads? -Reeko🐊

  12. very helpful, bro. you're the man.

  13. dude! thank you so much for these videos

  14. Thanks for promoting us to ask. What confused me about the whole idea is this. We Will give away our track for free in our Fans? Isnt that considered illegal based on our contract with distrokid or this is True from the release date of the song and after that? Thank you!!!!

  15. Thanks so much for the help dude! Have been trying to find ways to further improve my spotify metrics. Have always been tempted to go towards the fiver/paid playlist route but im so glad i didnt! Once again thanks so much!

  16. AYZ

    Really glad i found your channel. You're confirming a lot of my own facebook ad experience — so it's been super helpful. Also, great music — been listening. Stay Safe bro!

  17. Helped me out a lot man thank you. You explaining all of this very good, keep doing you

  18. Great video man, really appreciate the help! How long have you been studying instagram ads? I just started, I'm doing $5 ads until I find the best one's for me πŸ˜€

  19. sweet just what i needed thanks!

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