Digital Marketing Course Details
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• Batch Duration: 12 Weeks
• Videos Duration: 24 hours
• Fee: Free of Cost
• Who can Join: Everyone
• Video Medium: Urdu & English
Digital and Social Media marketing is an exciting and fresh training course incorporating a hybrid and interactive pedagogy. The training integrates technology, theory and practice. It will prepare participants with a foundational understanding of digital marketing channels and how successful digital marketing campaigns use the numerous online and mobile platforms. Furthermore, it also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns. The training is designed to motivate participants to think like a digital marketing professional, and to give experience with tutorials oriented video lessons, MCQs and hands-on activities. The goal in the end will be to create a well-equipped Digital Marketer for the freelancing world.
Meet The Trainer
Dr. Yasir Rashid (PhD in Marketing)
Dr. Yasir Rashid is a MIT certified Digital and Social Media Marketing specialist in Pakistan. He is a keen Tech. entrepreneur who has successfully run 5 tech companies in the last 12 years. At present, he is working as a Professor of Marketing in one of the prestigious private universities in Lahore. His formal education at undergraduate, graduate and PhD levels is in the field of marketing. He has worked for multi-billion dollar corporate organizations in Australia and New Zealand on various marketing roles. He believes in the digital transformation of the society by providing easy, meaningful and masses oriented solutions to the community of Pakistan. He is an accomplished trainer of Digital and Social Media Marketing, Mapping Customer Journey, Marketing and Technology and Big Data in Marketing. He has served as consultant and trainer of various local and international organizations.
What you will learn
After completing this course, a trainee will be able to:
o Learn the dynamics of Digital Marketing Freelance Jobs
o Learn the foundations of Digital and Social Media Marketing
o Understand the evolution of Marketing discipline from the traditional to the digital medium, and its importance in the current age
o Develop effective and contemporary Digital Marketing Strategy
o Understand and implement the process of Digital Marketing through the use of various tools
o Engage and attract traffic to Digital Assets through the use of tools and techniques
o Learn how to monitor, optimize and evaluate the Digital Marketing strategy through the use of Data Analytics
o Learn how to be an effective Digital Marketing Freelancer
What is the DigiSkills Program?
The digital skills industry, often referred to as online outsourcing, is expected to generate gross service revenue between $15 billion and $25 billion by 2020.
Advent of new ICT technologies has opened a myriad of new possibilities for knowledge workers across the globe by enabling them to provide their services remotely to clients. By leveraging these ICT technologies, a new on-demand economy is being created, where professional activities broken into discrete assignments are offered to a virtual cloud of aspiring workers. This industry, often referred to as online outsourcing, is expected to generate gross service revenue between $15 billion and $25 billion by 2020.
This is envisaged to be achieved through a national level program, which will train target audiences in freelancing and other specialized skills listed below:
Freelancing, Hisham Sarwar,
AutoCAD, Syed Arif Hussain,
Creative Writing, Amena Aly Kamaal, Ayesha Fazlur Rehman
Digital Literacy, Vu Team,
Digital Marketing, Dr. Yasir Rashid,
E-Commerce Management, Sheraz Pervaiz,
Graphic Designing, Yasir Javed Dogar,
SEO, Usman Latif,
QuickBooks, Syed Hassan Adnan
WordPress, Saad Hamid,