Content Creation Examples: Grant Cardone & Gary Vee Success Factors
Content marketing is all about using content to attract and retain visitors, and eventually turn them into customers. And most people who use it know it’s effective.
There’s just one problem: content marketing can be seriously hard work.
According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors means you’re losing money.
Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more.
From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. In other words, if you’re not creating content, then you’re behind the curve.
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.