Friday Facebook Ads Tip #42: Campaign Budget Optimization

Friday Facebook Ads Tip #42: Campaign Budget Optimization

Budget management is moving from the Ad Set level to the Campaign level. The management of budgets for your Facebook ads has always been at the ad set level. However, almost two years ago Facebook announced that this would change as they introduced Campaign Budget Optimization (CBO). Right now it is still possible to choose between CBO or managing the individual budgets of your ad sets manually but in February, CBO will become the only way to manage the budgets of your Facebook ad campaigns. For people accustomed to carefully…

Read More

Friday Facebook Ads Tip #41: Campaign Structure

Friday Facebook Ads Tip #41: Campaign Structure

The foundation of your Facebook Ads.. There is a multitude of things to think about when creating a Facebook Ads campaign but without understanding the basics, the more advanced techniques and strategies are worthless. Firstly you need to know that each campaign can contain multiple ad sets and each ad set multiple ads. At the campaign level, you set your objective (conversions, traffic, engagement, lead generation, brand awareness, etc). At the ad set level, you define your audience, the placements for your ads, and up until recently, the budget for…

Read More

Friday Facebook Ads Tip #21: Facebook Ad Library

Friday Facebook Ads Tip #21: Facebook Ad Library

Choosing images and writing copy for your ads can be a challenge at the best of times and it’s getting all the more difficult with higher advertiser competition and stricter advertising policies. Of course, we all want to be unique and ensure our ads get attention for the right reasons, but as with any advertising medium, it is worth checking out your competitors’ ads and even the ads of unrelated businesses. In April 2018 Facebook introduced the Info and Ads tab on each Facebook page so anyone could see the…

Read More

Friday Facebook Ads Tip #19: The Lead Generation Objective

Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even better is that their contact details are prepopulated. You can also ask additional questions, but my advice is to keep it simple. The key is to get their contact details but remember in a world of instant gratification, when someone submits their details they expect to hear from you quickly. So…

Read More