Friday Facebook Ads Tip #21: Facebook Ad Library

Friday Facebook Ads Tip #21: Facebook Ad Library

Choosing images and writing copy for your ads can be a challenge at the best of times and it’s getting all the more difficult with higher advertiser competition and stricter advertising policies. Of course, we all want to be unique and ensure our ads get attention for the right reasons, but as with any advertising medium, it is worth checking out your competitors’ ads and even the ads of unrelated businesses. In April 2018 Facebook introduced the Info and Ads tab on each Facebook page so anyone could see the…

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Friday Facebook Ads Tip #19: The Lead Generation Objective

Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even better is that their contact details are prepopulated. You can also ask additional questions, but my advice is to keep it simple. The key is to get their contact details but remember in a world of instant gratification, when someone submits their details they expect to hear from you quickly. So…

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