Fake reviews are a huge problem on Amazon – not just for FBA sellers, but also for Amazon customers. In this video I discuss a number of methods that are currently being used to get away with fake product reviews.
This is just looking from a customer perspective and doesn’t cover the issue of fake or negative reviews being posted by a competitor, I’ll save that for a separate video!
These are some of the red flags that I look for when deciding whether a product has a genuine review score:
1) Lots of gallery image or video reviews – A very small percentage of buyers will post a video or photo alongside their product review, if you see a disproportionate number of this type of review (anything above 5% is suspicious) then I would certainly consider that there is a high chance some or all of the reviews are fake.
2) Reviews for a different product – Check the reviews are actually relevant to the listing, sometimes sellers will take over an existing listing that has positive reviews and then change the photos and text to their own product.
3) Variant reviews – If there are lots of reviews for product variants but the seller is only selling one product then many of these reviews could have been manipulated.
4) Many reviews posted on the same day or very closely to each other – Any product that receives more than 2 or 3 reviews on the same day could be manipulating reviews (unless they are selling crazy high numbers!).
If you are looking for guide on how to get Amazon reviews I would recommend my other video: https://www.youtube.com/watch?v=c6Eaiu5UwB0
Please share your experiences of fake Amazon reviews in the comments below, I read all comments and aim to reply within 24 hours.